Map your crisis response team across three tiers. Assign communication responsibilities by stakeholder type. Define which channels are used for which audiences. Update contact information quarterly.
Tier 1: First Line
Primary decision makers and responders
Role
Name
Function
Phone
Crisis Responsibility
Tier 2: Day-to-Day Operations
Supporting functions and backup roles
Role
Name
Function
Phone
Crisis Responsibility
Tier 3: Communication Tasks
Specific communication responsibilities and ownership
Task
Assigned Role
Backup
Contact
Crisis Messaging
Internal FAQs
External FAQs
Social Media Response
Media Communications
Board Communications
Employee Communications
Vendor Communications
Channel Routing
Communication channels by stakeholder group
Stakeholder Group
Primary Channel
Secondary Channel
Responsible Role
Crisis Response Team Architecture by Angie Bailey // angieqbailey.com