Blank Template // Framework
Channel Mix Matrix
The right mix makes the difference to reach all employees.
How to Use This Template
- List your communication channels in the Channel column (email, intranet, town hall, etc.)
- Evaluate each channel across the eight dimensions using the key below
- Color-code each cell to show GOOD (green), MEDIUM (yellow), or BAD (red) performance
- Use this analysis to optimize your employee communication mix
| Channel |
Reach |
Real-Time |
Interaction |
Analytics |
Storytelling |
Media Richness |
Local Relevance |
Cost |
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