Blank Template // Methodology

IC Strategic Value Architecture

Maturity Framework for Internal Communications

Instructions Use this template to map your IC strategy across six key maturity stages. Fill in current state, desired state, metrics and ownership for each stage to visualize your communication transformation journey.
Stage 01: Communication to Awareness
Current State
Desired State
Key Metric
Owner
Stage 02: Awareness to Alignment
Current State
Desired State
Key Metric
Owner
Stage 03: Alignment to Engagement
Current State
Desired State
Key Metric
Owner
Stage 04: Engagement to Productivity
Current State
Desired State
Key Metric
Owner
Stage 05: Productivity to Revenue
Current State
Desired State
Key Metric
Owner
Stage 06: Revenue to Growth (Feedback Loop)
Current State
Desired State
Key Metric
Owner
Cost of the Alternative
Estimated annual loss
$____
Per-employee cost
$____
% of workweek on comms
_____%
Methodology by Angie Bailey // angieqbailey.com