Blank Template // Execution Template

Content
Brief

Standardized content planning for SEO and AI search optimization

Fill in this brief for each piece of content you plan or publish. Use it to align your team on keyword targets, search intent, optimization tasks and performance goals before writing begins. Print or save as PDF for your records.
01 // Planning

Content
Overview

Content Title
 
Target URL / Page
 
Primary Keyword
 
Secondary Keywords
 
Search Intent
Informational / Commercial / Transactional
Target Audience
 
02 // Optimization

SEO & AI
Optimization Checklist

Element Status Notes
Title Tag Optimized  
Meta Description Written  
H1/H2/H3 Structure Set  
Internal Links Added  
Schema Markup Planned  
AI Readability Check  
Featured Snippet Target Identified  
Image Alt Text Added  
03 // Tracking

Performance
Tracking

Metric Baseline Target Actual Date
Organic Traffic    
Keyword Ranking    
CTR    
Bounce Rate    
Conversion Rate    
AI Snippet Appearance    

Execution Template by Angie Bailey // angieqbailey.com