IC Strategic Value Architecture

The causal chain connecting internal communication strategy to organizational performance at a $1B+ industrial technology company.

Download Blank Template ↓

Value Proposition

Our team members' attention is a limited and valuable resource. We need it to accelerate from within. Exceptional internal communication creates alignment and grows trust that drives business outcomes through connection, knowledge and loyalty.

The Strategic Chain

01
Communication creates a source of truth. Everyone has access.

= Awareness
02
Awareness means information moves quickly and predictably.

= Alignment
03
Alignment drives buy-in by your people. The good vibes. Hiring improves.

= Engagement
04
Engagement means teams perform at their best and know what to do next.

= Productivity
05
Productivity means revenue grows alongside efficiency and confidence.

= Revenue
06
Revenue creates a feedback loop. Alignment drives efficiency and innovation.

= Growth

Cost of the Alternative

Real Consequences of Poor Communication

$1.2 trillion lost annually in U.S. due to poor workplace communication
$12,506 per employee per year direct cost to organizations
Only 21% of employees globally are engaged at work
$438 billion in lost productivity from declining global engagement
Only 41% of employees feel aligned with their organization's mission
79% of employees worldwide not engaged or actively disengaged
50% of employees globally watching for or actively seeking a new job
10%+ of the average workforce is actively disengaged and destroying value (McKinsey, 2023)

Sources: Grammarly/Harris Poll, 2022 // Gallup State of the Global Workplace, 2025 // McKinsey, 2023

Strategic Objectives

  • Meet people where they are with curated messaging representing values, goals, challenges and victories
  • Connect, amplify and recognize contributions at every level
  • Reduce and future-proof silos

What Winning Feels Like

  • Working lives feel engaged and purposeful
  • They know they matter because mutual connections are obvious
  • Everyone performs at their best and knows what to do next
  • Collective motivation drives organizational performance