Internal Comms Channel Audit

Comprehensive assessment of communication channels across employee audience segments at a $1B+ industrial technology company.

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Audience 1: Branch Employees at Desks

General Managers, Rental Coordinators and administrative staff working primarily from branch office locations.

Channel Frequency Importance Score Notes
Monthly Newsletter Monthly 2 Low engagement, 9% open rate
Digital Signage (Carousel) Ad Hoc 3 Good reach for on-site employees
Culture Posters Monthly 1 Inspirational, non-essential
Company-Wide Call Semi-monthly 2 Important but inconsistent attendance (20-40%)
Slack Ad Hoc 3 Essential but 39% adoption, 83% DMs
Technology Newsletter Monthly (opt-in) 1 Low awareness, subscription-based
Weekly Digest Weekly via Slack 2 Important, not timely delivery
Email Ad Hoc 3 Essential upon arrival
Customer Service Platform Constant 3 Essential for daily operations
Home Address Mailers None yet 1 Not implemented
Video Calls Ad Hoc 1 Infrequent, low adoption
Manager One-on-Ones Weekly/Monthly 2 Inconsistent cadence

Audience 2: Branch Employees in the Field

Drivers, Service Technicians and operational field staff (80% of total workforce).

Channel Frequency Importance Score Notes
Monthly Newsletter Monthly 2 Limited accessibility on mobile
Slack Ad Hoc 3 Primary communication channel when available
Email Ad Hoc 3 Essential upon arrival at location
Home Address Mailers None yet 1 Not implemented
Video Calls Ad Hoc 2 Challenging in field environment
Manager One-on-Ones Weekly 2 Conducted via phone or in-person

Audience 3: Regional Teams

Regional Directors, Area Managers and cross-branch leadership.

Channel Frequency Importance Score Notes
Monthly Newsletter Monthly 2 Strategic context, moderate engagement
Digital Signage (Carousel) Ad Hoc 2 Secondary channel
Company-Wide Call Semi-monthly 3 Critical for regional alignment
Slack Ad Hoc 3 Essential, higher adoption than desk staff
Email Ad Hoc 3 Essential for formal communications
Regional Team Syncs Bi-weekly 3 Critical for operational alignment
Manager One-on-Ones Bi-weekly 3 Consistent and strategic

Audience 4: Department Leaders

C-Suite, Department Heads and executive stakeholders.

Channel Frequency Importance Score Notes
Monthly Newsletter Monthly 3 Company-wide narrative and strategy
Email Ad Hoc 3 Essential for executive communication
Company-Wide Call Semi-monthly 3 Strategic all-hands alignment
Slack Ad Hoc 2 Used selectively, not primary
Department Syncs Weekly 3 Critical for operational excellence
Executive Leadership Meetings Bi-weekly/Weekly 3 Strategic decision making

Importance Scoring Key

  • 0 = Irrelevant to this audience segment
  • 1 = Inspirational, non-essential content that builds culture but is not operationally critical
  • 2 = Important, but not timely communication that matters but may arrive too late to influence daily decisions
  • 3 = Essential upon arrival information employees need immediately to perform their roles

Key Finding

Focus resources on Level 2 and 3 channels. Level 1 channels are noise. The audit revealed field employees (80% of the workforce) had access to only 6 of the 12 channels available to desk-based employees. The most critical gap: no single channel scored a 3 across all four audience segments.